Tag Archives: integration

Want To Know What The Next Generation of Apps Will Be Like? Talk to Siri

Article first published as Want To Know What The Next Generation of Apps Will Be Like? Talk to Siri on Technorati.

A lot of people asked me why I upgraded to the iPhone 4S. The reason I gave—before I upgraded—was to get its new 8-megapixel camera. However, the reason I would now give—after I upgraded—is to get Siri.

jane-jetson-280pxwIt is really easy to think of Siri as a “toy”, something that lets you perform a few simple “parlor tricks” with your voice (instead of you fingers). It’s not. In reality, Siri a huge step forward into the world of the next generation of Post-PC Era interface. I know, this statement sounds a little overblown and buzz-wordy. However, it’s rather clear if you step back and look at the trends in computing that have developed since the introduction of the iPhone in 2007:

The iPhone: Life Is Integrated

While the iPhone was not the first integrated smartphone (or even the first capacitive touch phone), it was the first smartphone that made integration “of everything” easy and intuitive. You could manage your phone calls, contact lists, texting, email, web browsing, navigation, picture and photo albums in one simple, intuitive device—using the best tool known to man: your fingers. Better yet, the iPhone recognized that life always offers new opportunities. It enabled you to add new capabilities (i.e., Apps) created by others just as easily as you would add songs to your music library.

The changes since the iPhone’s introduction have been enormous. Smartphone growth since 2007 has outpaced growth of the Internet, TV or radio. Capacitive touch interfaces are now mainstream (well beyond iOS). App Stores are not just exploding, they are becoming the mainstream way to get software.

The iPad: Life Is Beyond the PC

This success of the iPhone paved the way to the iPad, the first mainstream market capacitive touch tablet. While many tablets were launched before the iPad, none of them became “must have” ubiquitous devices. The impact of the iPad has been even larger than that of the iPhone. It has heralded talk of a new Post-PC Era. It had grown even faster than iPad. Competitors have released over 100 products—in less than two years—to compete with it. A whole new generation of touch-based apps have been created to tap this grow, from industries as diverse as startups to old media to medicine.

However, the iPad has not quite “closed the door” on PCs yet. The “$64‑Billion Question” I always hear is, “iPads are great, but people are going to still need to enter text. How will they do that without a real keyboard?” Yes, tablets are “re-wiring” how we interact with “information devices” (f.k.a. PCs). Yes, many creative apps have shown that tablets can be used to create content in ways that keyboards cannot. Nevertheless, these techniques have still not yet answered the $64‑Billion Question. Now, Siri provides the answer.

Siri: Life Doesn’t Need a Keyboard

What iPhone did for smartphones, Siri will do for voice-based recognition and interaction. It is the first application that makes integrated voice interaction with multiple applications (phone, texting, pictures, email, web, picture and music album management) easy and finger-free (touch screen- and keyboard- free). The idea of being able to replace what you did with your hands with your voice is no longer a concept—it is real. Ellis Hamburger of Business Insider recently wrote how surprisingly much this changes your entire way of interacting with information devices, after just two weeks of use.

However, this is just the beginning of much more to come. The introduction of Siri to the (“not a major upgrade,” “limited market”) iPhone 4S triggers two important steps. First, it begins “training early adopters” in voice-driven interaction (while simultaneously creating “buzz” for everyone else). Second, it gives Apple valuable data needed to fully achieve a best-in-class voice-driven usability experience on a much broader scale in “major” product releases.

From, here we will see five things to come—by the end of 2012:

1. Massively Expanded Siri on iPad 3. Apple will launch a massively expanded version of Siri on the iPad 3, drawing upon its much bigger screen and integration with your home or office. Imagine people able to dictate documents, letters, etc. with nice formatting, watching the screen type faster than you can. Imagine extending this music, video, family photo albums, controls for your home, etc.

2. New Siri SDK for iOS. In combination with release of the iPad 3 (or iPhone 5), Apple will release a SDK to enable all developers (not just a select few partners) to build voice interactive applications on the iPhone, iPad, and (maybe) Apple TV. This will create an…

3. Explosion of New Voice-driven Apps. Just as the iPhone and iPad app stores created an explosion of mobile- and touch-based Apps, the Siri SDK will do the same for voice-driven applications. This creativity will yield more ideas that any one company or person could conceive of on their own.

4. Renewed Innovation from the Competition. The millions of people downloading voice-driven apps for their iPhones and iPads will be too attractive a market for competitors to ignore. They will develop voice-driven applications, SDKs and markets of their own. Google will be a major player (given their work in voice-driven search) ensuring the “iOS vs. Android” fight continues its intensity.

5. Smartphones Will Improve Microphone Quality. Human beings are (for now) much better at understanding speech than computers are. We are all now trained to “fill in the gaps” of things we cannot hear on poor-quality mobile phone calls. Voice-driven computer apps are going to take a long time to catch up. As a result, Apple, Google and Microsoft will drive handset providers to improve microphone clarity—making smartphones better for all.

By 2013, new applications will look (and sound) very little like they do today (let alone how they did in 2007). Of course the challenge at this point will be figuring out how can we all hear ourselves over everyone talking to his or her devices. I’m sure someone will figure out an app for that.

Ten essential UX factors to create products your customers will LOVE

easyThis week Apple launched the iPad 2, reminding us that creating a great User Experience (UX) is much more than providing a clean, simple User Interface (UI). Those of us who want to build products that are loved by our customers need to achieve a great UX across areas—not just one:

1. Easy authentication. People have far too many logins and passwords than they can possibly remember. Making them create and manage yet another identity is a hassle that can potentially turn-off over half of your customers. Aim to enable one-click login that re-uses an identity your customers already love (like the Facebook SocialGraph).

2. Clean, simple UI for mainstream users. It is so incredibly easy to fall into the trap of overloading a UI with some many features, making your product non-intuitive the 80% people who constitute your mainstream customers. If you need to provide instructions for basic use, you have made you product too complicated. Strive for simplicity, like Twitter does.

3. Configurable UI for advanced users. Over time, 10-20% of your customers will be your core, “power users.” To keep them happy, you need to provide them the ability to create shortcuts and customizations that let them use your product more effectively. The key is focusing on making their experience more efficient—not more cluttered. Facebook does a good job of this for consumers; Salesforce for business users.

4. Open APIs for partners. Many are afraid to open their product (and data) up to others. In a “Web 2.0 World” this can be a fatal mistake. Build your product to make it easy for others to build create applications on top of your product. This social production taps the creativity and work of others to make your product more useful and valuable to your customers. Look at what this provided Facebook, Twitter, and Salesforce.

5. Easy installation of partner apps. You need to architect your product from Day One to let make it simple for people outside your organization install and integrate applications that work with your product. When you achieve this, your customers see your product as an easy platform to add whatever the need. Contrast how Apple does this vs. RIM and WordPress vs. all other blogging tool to understand this UX firsthand.

6. Device compatibility. If you are building applications for tablets or mobile, endeavor to be platform agnostic. This gives your customers the freedom to chose the device that best fits their need—a great UX—vs. denying them choice. Take a look at the explosion of Android to understand how much people love this.

7. Built-in reporting. (Mostly applicable for business apps). The worst thing you can do to customers is providing them a product without the tools to enable measure and understand what it is doing for them. Build in intuitive reporting from the start. Make it easy for customers to export data for their own use. Be a source of insight—not obfuscation.

8. Non-technical customization. (Another item mostly for business applications). Everyone has unique ways of working. Forcing your customers to conform to ways of working your engineers cooked up in isolation is not a good UX (nor is forcing them to spend obscene amounts of money on customization). Make it easy for non-technical people to adapt your product to how they work. Hint: look again at Saleforce to see how to do this well.

9. Painless upgrade. Technology is an innovative business. If you want to keep your customers, you need to provide them regular improvements and innovation. Making this painful, costly and intrusive will guarantee you loose customers to someone who makes it easy. Making it easy makes you a constant source of improved UX. WordPress does this incredibly well—for individuals and business alike.

10. Transparent pricing. This is one people tend to forget. You can make the easiest-to-use product unappealing if you make the purchase process complicated. Too many software pricing models can make buying software akin to buying a new car. Transparent pricing—based on what your customer value (not your costs)—provides a great experience. Pardot does this really well.

An interesting exercise to try for yourself

Look at the products you provide (and the ones you use). How many of them achieve all ten of these? How many even half? Which of those do you enjoy using the most?