Tag Archives: Creative Destruction

Use the Facebook Timeline to Tell Your Brand’s Story

Article first published as Brands Use Facebook Timeline to Tell Their Story on Technorati.

If you have not heard, Facebook’s Timeline for brand pages has arrived. If you are managing a brand page, you can already setup a Timeline-based page, previewing and editing it as much as you want before pushing it out “live” for the rest of the world to see. (If you have not started to do this yet, you might want to soon, as Facebook will automatically convert all brand pages to Timeline-based pages on March 30.)

Some brands are complaining about this change (just look at the comments on any article writing about this change). However, others have already embraced the new format. One that has really stood out (to a “news junkie” like me) is the new Facebook page of NBC’s Meet The Press. It lets visitors visually browse a 60-year timeline of the major news events that have defined three generations of US history—letting them delve deeper into items of interest by viewing, sharing and commenting on videos and read stories.

TellMeAStory-Med-200pxWhat struck me most while perusing Meet The Press’s new page is that the Facebook Timeline is a great format to connect to others by telling an interactive story. It combines elements of Facebook, Blogs, Twitter and Tumblr. You can scan across time, dive down into areas that attract your interest, watch videos, read stories, share information with others—and exchange comments with a community of 800+ million members—all without leaving a single “infinite” page This is very different exploring a traditional website, disruptively different

So, what should you do over the next three weeks if you have not figured out how you want to convert your brand page to the new Timeline format? Use the Timeline to tell your brand’s story. This is fantastic is you are a non-profit: it lets you tell how you have achieved your mission so far—and what more there is to do. It is just as good for personalities: entertainers can share the evolution of their work—and the resulting accolades of their fans—over time. It is great for larger brands, letting you show how their products have been part of our lives for decades—take a look at Coca Cola’s page for a great example. It even works for small businesses and startups—we often hear from news organizations advice those who want to gain coverage, “Don’t give us a press release, tell us a story”—the Facebook Timeline lets startups and SMEs tell their stories.

It will be quite interesting to see what new brand pages emerge over the next few weeks and months as the Facebook Timeline rolls our worldwide. It will be even more interesting to look back in ten years and see how these pages have captured moving snapshots of our society with Likes and comments: just imagine what it would have been like to explore a Rolling Stones Timeline page from the 1960s to today.

PS – I practice what I’m preaching here. Here is the Facebook Timeline for Lagrangian Points.

Ten Tech Trends for Your 2012 New Year’s Resolutions List

Article first published as Ten Tech Trends for Your 2012 New Year’s Resolutions List on Technorati

BabyNewYearOne of the most exciting things about working in tech is using it to create new ways to work, play—and even live. We have seen many great technology innovations develop over the past few years. Over 2012, ten of them will complete the jump from “new concept” to “mainstream trend.” How many of them are your ready for?

1. Everything Will Be Portable. The move to portable computing (smartphones, tablets and ultrabooks) will accelerate. Thick laptops and—even worse—desktops will be a relic of the past (except for those with high-power computing needs). If you are not yet mobile- and portable-ready, you better get there very soon.

2. Augmented Reality Will Go Mainstream. Augmented Reality (AR) is no longer a science fiction concept. Smartphones and (especially) tablets are mass-market platforms for everyday augmented reality. We are already seeing the first applications at Tech Meetups, CES and more. At least three innovators will exploit this, gaining mainstream adoption, by the end of 2012.

3. Touch Will Be Ubiquitous. Over the past five years, capacitive touch interfaces have re-programmed how millions of us interact with technology. As more devices are now sold today with touch than without, it is time to begin optimizing your user interface and user experience for touch (instead of a two-button mouse and keyboard).

4. Voice Will Be Next. While the intuitiveness of touch is a leapfrog improvement over mouse-and-keyboard, it still ties up our hands. Voice-based interaction is where we need to go. Apple’s Siri began the move of voice-driven interaction into the mainstream. This year, we’ll see SDKs for iOS and Android that harness the creativity of thousands to explode use of voice.

5. Fat Will Be the New Thin. Over a decade ago, broadband Internet enabled browsers to replace thick client applications. Now, portable computing usage across low power, lossy networks (e.g., mobile, WiFi, Bluetooth) coupled with AppStore Model has brought locally installed apps back in vogue. Building web apps is not enough; you need AppStore apps too.

6. Location-based Privacy Will Be Solved. Over the last two years location-based services became really hot. Unfortunately location-related privacy issues became hot too. The move of these services into mainstream populations of tens of millions will expand anecdotal security scares into weekly news stories, forcing adoption of safer location-based privacy policies.

7. Cloud Will Be the New Norm. Cloud computing is no longer an “edge market.” It is now adopted by big enterprises, public sector agencies—and even consumer tech providers. The cost, convenience and flexibility advantages of cloud computing will make it too hard for everyone not to use—everyday—by the end of this year.

8. …So Will Twitter. While people still love to debate the reasons to use Twitter, everything from the Arab Spring to the Charlie Sheen Meltdown showed that Twitter is now a well-recognized media channel. #Election2012 will accelerate mainstream use of Twitter—with the same overwhelming intensity we have seen for years in “traditional” campaign advertising.

9. ‘Consumerization of IT’ Planned and Budgeted. Consumer tech has become so sophisticated (without sacrificing ease-of-use and intuitiveness) that we began last year to demand its use in the enterprise. 2012—the first year in which most enterprise budgets include planned projects to support the consumerization of IT—will both accelerate and “lock in” this new tech trend.

10. 2012 Will Be Declared the Begin of “The ‘Big Data’ Era.” This year we will see another 40% increase in data we need to manage. This growth, coupled with recent releases of enterprise-ready high-scale NoSQL products will begin adoption of this tech by the entire industry. Looking back, 2012 will represent the start of the global, cross-industry Big Data era.

If you haven’t started embracing these already, now is a great time to add them to your “2012 Technology New Year’s Resolution List.” Sponsor a few pilot projects in your enterprise. Buy one or two Post-CES products to help you work more efficiently at the office. Or—if you want to include the whole family—buy one to use while you shop online, watch TV or manage your household.