Article first published as An Opportunity Missed: The Olympics-as-a-Platform on Technorati. Embedded video of “Rethink Possible” added in this blog post.
The Summer Olympics are very special. Every four years, for over two weeks, people all over the world (even those who are not normally sports fans) spend hours every day engrossed in the innermost details of dozens of sports—at home, at work, at school and at play.
However, in 2012 the IOC had opportunities never seen in any prior Summer Olympics…
This year was not just the first Summer Olympics since social media, multi-media mobile phones, and smart phone (and tablet) apps have become the ubiquitous means that over a billion people use to find and share information, opinion, photos and video globally—and instantly. It was also the first Summer Olympics since the rise in use of Open Data Platforms and Apps Competitions to tap the innovation of thousands of people to create better ways to access information (without adding the cost and complexity of hiring thousands of designers, developers and testers).
The IOC could have taken advantage of this by doing four things:
- Creating of an open data platform for access to all data () on events, medals, schedules, athletes, scores, etc. along the likes of NYC Open Data, Data.gov, the German Open Data Set and San Francisco Open Data
- Establishing deals with traditional media to make metadata-tagged, embeddable video and audio available for widely and easily use in Apps
- Writing a social media policy that advocated (rather than limited) sharing on-the-spot comments, updates, photos and videos—promoting event, sport, country and perhaps even athlete hashtags to make social media data easier to find and use
- Launching an Olympic App Competition along the likes of NYC Big Apps, Apps for Development, Apps for Climate Change, Apps4Africa and so many others.
If the IOC had done this they could have created the biggest, most exciting Open Data and App competition we have ever seen. Not only would this have tapped into the innovation of tens of thousands of developers, it would have harnessed competition between teams who wanted to highlight the technology strength of their countries, their love of their country’s history and culture, and their passion for the athletes representing them in their favorite sports.
Imagine what kind of Apps this global technology could have created:
- Apps written by ex-gymnasts that combined athlete bios and explanations of events and rules with (official and fan) video of preliminary rounds and the World Championships. Apps that even let the audience score what they saw in real-time.
- Apps combining location-based data with captured photos and video along the entire 26-mile, 385-year course of the marathon, letting you play back key parts of the race, see every part of the course at once, and cheer on runners via Facebook and Twitter
- Fantasy Olympic Team apps that let you assemble your own dream team for events and compete with your friends—or globally in the Olympic spirit
- Training gamification apps that let you record and visually display your running and swimming times (like Nike’s training apps) to understand in new ways the tremendous the speed, strength and endurance of Olympians
AT&T’s Rethink Possible Ad: Imagine if the swimmer did not have to write down the new record (and instead an App logged his times and showed them again every record Olympic Record—and every qualifying round—back to 1896)
Apps like these would have made these Olympics more interactive and participatory than any in history. While we did not get this in 2012, I am keeping my fingers crossed for a 2014 Sochi Winter Apps Competition, and perhaps an even 2016 Rio Summer Apps competition.